Tire & Wheel Product Photography and Video in Orange County

OC Product Photos is a product photography, video and 3D animation studio in Orange, California, working mostly with automotive and aftermarket brands. Tires are our strongest specialty. We have been photographing them for 18 years.

Tire brands send us full lines and get back consistent images of every SKU, from a 215/50R17 to a 37x12.50. We have shot off-road, all-terrain, commercial, drift, SxS and drag tires for brands including Mickey Thompson, Arroyo, X Comp, Nexen and Atturo, and we photograph wheels for brands like Wheel Pros.

Tire prep that most studios skip

Before a tire goes on set, we prep it by hand. We clip off the injection-mold points (the small rubber "nipples"), paint the tire a uniform black and remove the colored factory stripes from the tread. That gives you cleaner tread detail, matching tone across every size in a line, and less retouching.

Tire and wheel photography services

• All-angle e-commerce photos: sidewall, three-quarter and tread views on white with natural shadows, shot with locked lighting so every SKU matches.

• Dramatic hero images for launches, ads and trade-show graphics, like our Arroyo Extreme Sport RR series above.

• 360° spins and GIFs delivered as looping GIFs, MP4s or frame sequences, such as our Atturo AZ810 and AZ850 DR spins.

• Launch and hype videos for product pages, social media and trade-show screens.

• Wheel photography for aftermarket wheel brands such as Wheel Pros.

See the full process, shot list and FAQ on our tire photography page.

3D renders, cutaways and technical animation

For automotive parts and other non-tire products, we create 3D product renders, cutaways and technical animation that show how a part works inside: a helical limited-slip differential opened up, a valvetrain cutaway with rocker, valve spring and lifter, oil flowing through a heavy-duty six-cylinder diesel, cylinder deactivation in motion, or an engine block in transparent x-ray view. Brands use these for launches, training, sales presentations and trade-show screens.

More than tires

We also photograph parts, consumer products and vehicles, produce product videos, and rent out our studio for your own shoots.

Our studio is at 930 N Elm St #11 in Orange, CA. We work with brands across Orange County, Southern California and nationwide, and most tire clients simply ship their tires to us.

Contact us for pricing and turnaround time. Call (714) 782-0962 or request a free quote, and tell us about your lineup and the images you need.